Ira Neimark, the Bergdorf Goodman Chief Who Boosted the Brand, Dies at 97
- He resurrected store’s ties to Europe’s haute couture houses
- Created a ‘young, expensive, exciting and intimidating store’
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Ira Neimark, who expanded, modernized and resurrected high fashion at one of New York’s premier retailing emporiums as president of Bergdorf Goodman from 1975 to 1992, has died. He was 97.
His death was reported on Twitter by Maryann Karinch, his literary agent. Women’s Wear Daily said he died on April 18 at his home in Harrison, N.Y.