How Nissan is trying to reclaim its marketing edge

In June, Nissan began running an ad for its Pathfinder crossover that shows a girl in the back passenger seat smiling at a boy riding in a generic-looking sedan in the adjacent lane. The Pathfinder then takes an abrupt detour for some off-roading before reappearing on the highway, once again encountering the sedan in which the boy is shown staring in astonishment at the now-muddied Pathfinder.