Finance & economics | Go get ‘em

America is in the midst of an extraordinary startup boom

How the country revived its go-getting spirit 

Illustration of an american flag with little people climbing out of the stars
Illustration: Alberto Miranda
|Greenville, South Carolina

Pearls, it is said, represent purity. They may soon stand for something else: business dynamism. In Greenville, South Carolina, two locals have created earrings that look like jewels, but contain a cluster of electronics to track body temperature, heart rate and even the wearer’s menstrual cycle. Incora Health was set up in 2022. It plans to start selling its earrings, currently in clinical trials, in a few months. “We’re first-time founders in a small city trying to change women’s health care, and that’s not lost on us,” says Theresa Gevaert, a co-founder. But the audacious young firm is part of a wave of startups that have been launched in America in the past few years. Many will fail. Some will succeed. Together they suggest change is afoot.

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This article appeared in the Finance & economics section of the print edition under the headline “Go get ‘em”

From the May 18th 2024 edition

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