‘12th Fail’ actress Medha Shankr reflects on soaring Instagram popularity: I never cared about Instagram and didn’t post content regularly

Medha Shankr believes that the success of '12th Fail' and the appreciation for her performance will open up new and exciting opportunities for her career. She expressed gratitude for the overwhelming feedback from the audience, stating, "The feedback had been overwhelming." During the film's production, the team took pride in their work, confident in the honesty infused into it.While anticipating audience connection, the unprecedented response surpassed their expectations.Addressing the financial rewards associated with social media popularity, Medha acknowledged that increased visibility could lead to numerous brand collaborations, adding an extra avenue for income. In the interview, she recognised the undeniable influence of social media in shaping an actor's public image and career trajectory.
Moreover, Medha Shankr expressed her gratitude to the audience in a heartfelt video, where she shared, "It’s not ‘our’ film #12thFail anymore, it’s YOURS! Thank you for the unprecedented love you’ve shown us." The film, which draws inspiration from the lives of IPS officer Manoj Kumar Sharma and IRS officer Shraddha Joshi, is still running in theatres in its 12th week.