Nitsan Raiter, founder of Mind Your Business, Photo Credit: Courtesy of Mind Your Business
In 2017, Nitsan Raiter had quit her job as a social media manager at a global beauty brand, to take her side hustle as an influencer, full-time. She felt the undeniable pull in her gut, telling her to leave her steady job and focus on her career as a fashion and beauty influencer and entrepreneur. By January 2021, she scaled her business from $0 to six figures, on the day she launched her Mind Your Business online course.
Turns out, betting on herself can pay off in spades.
As the case study of someone who has successfully turned their passion into their paycheck (and monetized their social media content into an annual seven-figure business, as it stands today), Raiter is teaching other aspiring entrepreneurs how to do the same with her wildly successful Mind Your Business (MYB) online course.
MYB boasts a curriculum that offers participants a step-by-step breakdown and deep dive on how to build and scale their business.
Raiter is also helping them stay accountable and as she puts it, “take control of their lives,” with the Mind Your Business planners.
“I had no idea what to expect on launch – if one person or hundreds would buy the course, back in early 2021 – I just knew there was a gap in the market and nothing else like it in the creator space. As it turns out, thousands did,” Raiter reminisces. “No one was talking to creators like actual business owners.”
When Raiter was trying to make her career a lucrative, sustainable path for her, there were no other courses to turn to. That’s when she identified a clear void in the market for an extensive course to give fellow creators tips on how to launch and run a successful creator business. MYB 1.0 covers the fundamentals of being a content creator and turning one’s social media into their business (everything from reaching out to brands and pitching, to templates like media kits and brand partnership checklists), while the second iteration, MYB 2.0 includes expanded content such as exclusive interviews with the brands and founders, offering the brand’s POV on creator-brand relationships.
Her mind was blown (in the best way possible) when Mind Your Business grossed six figures, on day one. “I spent months working on the course, so seeing these results on day one was one of the most rewarding career moments to date. I knew I was onto something special,” she shares.
As a business major at Toronto’s Schulich School of Business (York University’s business school), Raiter had applied many of the learnings to her own pre-launch and marketing strategy. Blend that with her experience while on the brand side — where she climbed her way from intern to Social Community Manager, focused on marketing and PR.
“This week a woman told me she was able to triple her six-figure income in one month, after taking the course,” Raiter shares. “This is super empowering — inspiring these girls and my audience to really take control of their life.”
On the topic of taking control of your life: that’s the mission of the Mind Your Business planner.
“I decided to develop a planner that I always wished existed both aesthetically and practically for women in today's world who wear so many hats — a planner that would allow anyone to take control of their life, both personally and professionally. When we launched the first iteration, it sold out in 12 hours.”
Mind Your Business Planner, Photo Credit: @kaelaleonephoto
Some key things that differentiate the Mind Your Business planner with others on the market: for starters, the pages have unmarked dates, so users can fill them in as they go and most importantly, start any day (this isn’t a planner that’s tied to a calendar year.)
As Raiter puts it, “It's never too late to take control of your life.”
Each page includes space for a gratitude moment, a spot to list the top three priorities of the day (to hone in on three), and reflect on the “highlight of the day.”
A highlight of the planner: the weekly “Brain Dump” page, right next to the “week at a glance” page. The power of a brain dump should never be underestimated: it’s a habit that leads to productivity and creativity, as a blank canvas to jot down anything and all the things.
Whether it’s ideas, nagging thoughts and to-dos, ruminations or affirmations, this space is a great unlock to free flowing creativity, as well as decluttering and quieting the mind. Practicing regular brain dumps, especially at the start of the day, is a powerful way to streamline one’s focus on what matters most. (It’s also an effective way to keep track of random thoughts that pop up throughout the day.)
Photo Credit: Courtesy of Mind Your Business
Raiter is also a strong believer in vision boarding as a manifestation tool — and although her career has been based on digital channels like social media, she relies on analog tools like the MYB planner (and her latest release, Mind Your Business sticky notes), to co-create her dreams. The planner offers a holistic solution to gratitude journaling, scheduling and mapping out big ideas.
“I didn't simply want a journal for manifestation or just a planner — I wanted a holistic approach to planning my life and taking control of my life. And when you bet on yourself, you never know what’s possible.”
