This partnership is a strategic step towards making regional travel more accessible to the island and further connecting Barbados to the wider Caribbean.
Service to Barbados commences on Sunday, March 12, 2023. The Barbados (BGI) to St. Kitts (SKB) flight will fly 3 times a week on Wednesdays, Fridays, and Sundays, with a capacity for 30 travelers. Additionally, the BGI service offers one stop connecting flights to Grenada, St. Vincent & the Grenadines, St. Lucia, Dominica, and Georgetown, Guyana.
“Over the last 31 years, interCaribbean Airways has made great strides towards our goal of becoming a truly complete, Pan-Caribbean airline,” said Lyndon Gardiner, Chairman, interCaribbean Airways. “The addition of service between Barbados and St. Kitts allows us to connect regions like never before. We are excited to continue expanding access to intra Caribbean travel and doing our part to drive further tourism recovery across the region.”
Barbados Tourism Marketing, Inc. (BTMI) CEO Jens Thraenhart said:
“This new regional travel option will help to promote, assist, and facilitate the efficient development of tourism on the island.”
BTMI designs and implements suitable marketing strategies for the effective promotion of the tourism industry while making a provision for adequate and suitable air and sea passenger transport services to and from Barbados.
The vision of Barbados Tourism Marketing is to see Barbados elevated to the top of its capacity as a globally competitive, warm weather destination with tourism sustainably enhancing the quality of life of visitors and Barbadians together. It encourages the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination, and to carry out market intelligence in order to inform the needs of the tourism industry.
The mission of BTMI is to develop and apply exceptional marketing capabilities in the process of telling the authentic brand story of Destination Barbados. It further calls for galvanization of all partners to elevate Barbados’ tourism to new heights while doing so in a fiscally prudent and sustainable manner.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- It encourages the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination, and to carry out market intelligence in order to inform the needs of the tourism industry.
- The vision of Barbados Tourism Marketing is to see Barbados elevated to the top of its capacity as a globally competitive, warm weather destination with tourism sustainably enhancing the quality of life of visitors and Barbadians together.
- BTMI designs and implements suitable marketing strategies for the effective promotion of the tourism industry while making a provision for adequate and suitable air and sea passenger transport services to and from Barbados.
