Help keep One Green Planet free and independent! Together we can ensure our platform remains a hub for empowering ideas committed to fighting for a sustainable, healthy, and compassionate world. Please support us in keeping our mission strong.

Pay $49.99/Year + Go Ad-Free!

Swiss chocolate manufacturer Barry Callebaut has revealed that its research shows that 60 percent of millennials and Gen-Z expect plant-based chocolate options.

Source: Anastasia at Kind Earth/Youtube

The research involved 3,200 participants of various ages among the two generations. Similar research in 2020 revealed that only 25 percent of consumers ate vegan chocolate and that percentage jumped to 64 percent in 2021.

Sofia Popova, EMEA marketing director of Food Manufacturers at Barry Callebaut, said, “Consumers expect every brand to have a plant-based option. That comes from vegans, vegetarians, but also flexitarians and non-vegans.”

Research showed that healthier choices, as well as food allergies, also contributed to this desire for vegan chocolate. However, the main driving factor was a desire to eat more plant-based options.

Research in the UK revealed that consumers believe that there should be more variety in the vegan chocolate that is available. 64 percent of consumers want more plant-based chocolate options with more variety.

All of this research shows just how in-demand vegan chocolate really is, even among those who are not vegan. With the vegan market growing and expanding, it is important that the vegan market for chocolate do the same.

The plant-based food market is booming, and research suggests it could make up 7.7 percent of the global protein market by 2030. With a value of $29.4 billion in 2020, experts suggest that the plant-based foods market could have a value of over $162 billion by the end of the decade.

Being publicly-funded gives us a greater chance to continue providing you with high-quality content.Click here to Support Us

Related Content:

Easy Ways to Help the Planet:

  • Eat Less Meat: Download Food Monster, the largest plant-based Recipe app on the App Store, to help reduce your environmental footprint, save animals and get healthy. You can also buy a hard or soft copy of our favorite vegan cookbooks.
  • Reduce Your Fast Fashion Footprint: Take initiative by standing up against fast fashion Pollution and supporting sustainable and circular brands like Tiny Rescue that raise awareness around important issues through recycled zero-waste clothing designed to be returned and remade over and over again.
  • Support Independent Media: Being publicly funded gives us a greater chance to continue providing you with high-quality content. Please consider supporting us by donating!
  • Sign a Petition: Your voice matters! Help turn petitions into victories by signing the latest list of must-sign petitions to help people, animals, and the planet.
  • Stay Informed: Keep up with the latest news and important stories involving animals, the environment, sustainable living, food, health, and human interest topics by subscribing to our newsletter!
  • Do What You Can: Reduce waste, plant trees, eat local, travel responsibly, reuse stuff, say no to single-use plastics, recycle, vote smart, switch to cold water laundry, divest from fossil fuels, save water, shop wisely, Donate if you can, grow your food, volunteer, conserve energy, compost, and don’t forget about the microplastics and microbeads lurking in common household and personal care products!