Mid-Ticket Solutions.
Mid-Ticket Solutions.
I think that every good sales funnel has some form of continuity in it, that is no question. However, I also believe that every good sales funnel for a low ticket product has some kind of mid-ticket offer in it.
Now just to be clear, I have heard mid-ticket described at different price points by different people. It’s a very subjective term. For me though it goes like this:
Low Ticket - Anything less than 50 bucks
Mid Ticket - 51 through 500 bucks
High Ticket - Anything over 500 bucks
I have known people who consider a thousand dollar product a mid ticket offer. That’s not the world I live in though. I don’t see things like that.
The mid-ticket offers that I use in my funnels are generally at the $97 price point or the $197 price point. And they generally involve one of three things:
One) They could involve some kind of limited group coaching scenario (like a 3 day workshop) so direct access to the expert.
Two) They could be replays on a live workshop which would be a significant training (in depth style)
Three) They could be a service, like some kind of boosted affiliate commissions opportunity.
With these mid-ticket style products it’s usually always about in depth training, limited direct access to me in a group capacity, or service.
Generally, I like to over deliver on the mid-ticket products, and this is a really good place to upsell your membership OR a high ticket program.
With a mid-ticket offer, as far as in depth training is concerned, this is not the place for brevity. Brevity is important in training, don’t get me wrong, but there is a time and a place for brevity.
The mid-ticket offer is not the time or place, in my opinion. This is the place for over the shoulder depth. This is the place to dig deep on subjects. This is where you go into the real details of what exactly you are trying to explain to them.
I personally, still try to avoid simple things like how to open a Facebook account or something like that. If it’s something easily looked up on youtube, like a simple technical thing, then I try not to go into that stuff too much.
Sometimes you need to, but I try to keep the technical basics to a minimum. Just my personal preference.
When you are first getting started, creating a mid-ticket offer can be hard. You don’t feel like you have enough experience at anything to make it. Sometimes it’s better to roll with a really nice bundled PLR based training or template package for a low end mid-ticket offer, until you have a little more experience under your belt.
You can always affiliate with someone else's higher ticket program on your download page to increase revenue on the launch.
Another thing to remember is that it doesn’t have to be perfect.
None of this stuff has to be perfect. It just needs to solve a problem. That's what matters. The people who are buying your products don’t care about perfection.
They aren’t perfect and they don’t expect it out of you.
What they care about is solving their problem. The problem they bought your product to solve.
If you go into it knowing it doesn’t have to be perfect, and you can adjust things based on how they are performing…
…there is really nothing to fear. It’s not a zero sum game. Things get adjusted all the time. That’s really the only way you get things right, ultimately.
That’s all I have to say about mid-ticket products for today. If you are reading this, it’s a great time to brainstorm what your next mid-ticket product might look like before moving on.
I’ll see you in the next one.
Dominus Owen Markham