CITY have agreed a new deal with Bradford College to extend their partnership for another season.

The higher education institute will continue to have various branding inside Valley Parade, while its apprenticeships arm is the club’s official digital partner.

Nicky Betteridge, senior business development officer at Bradford College, said: “This relationship allows us to share our key messages and opportunities to a wider audience within the Bradford community.

“We are working closely with the club to grow our business network, ensuring the curriculum is employer led and that employers are aware of the training solutions the college can offer.

“Bradford City have also committed to providing work placements for our students, which will allow them to gain valuable work experience and employability skills for the future.

“The University of Bradford Stadium offers an alternative location for the college to hold employer and careers events on a larger scale.

“We will be sharing the details of these events via our website and social platforms and would encourage businesses, parents and school leavers to attend.”

City chief commercial officer Davide Longo said: “We are delighted to see Bradford College agree to remain affiliated with us throughout the 2022/23 campaign.

“The past two years have seen us grow from strength to strength together, while associated with one another, and we as a club are proud to have another of Bradford’s key pillars within our commercial portfolio.

“The relationships we have built make working together very easy, and Bradford College share many of our ambitions in bringing success to the City of Bradford and harnessing some of its finest young talent.”