Your Starter Pack to Achieving Business Goals With Ads Manager

First thing’s first: What is Ads Manager? Designed for advertisers of all experience levels, Ads Manager is the starting point for running ads on Facebook, Instagram, Messenger or Audience Network (which enables advertisers to extend the scale of their campaigns). This all-in-one tool gives advertisers the ability to create ads, control distribution and track their performance. Pretty cool, right?

In this installment of Starter Pack—a series that provides the tips, tools and resources to grow your business with Meta—we’ll show you how to set up and run Ads Manager to help achieve your business goals. Here we go…

How do I set up an Ads Manager account?

While every personal Facebook account has an associated Ads Manager account, you’ll need to have permission from a Facebook business Page or Instagram business account to create ads. In this inclusive course, you’ll get step-by-step instructions to set up your account, as well as an overview of what Ads Manager is capable of.

What are ad objectives and why are they important?

One of the first steps to creating ads in Ads Manager is to choose an objective that aligns with your business goals. Whether you’re looking to drive awareness, consideration or conversion, selecting the right objective can be essential in helping you get started on the right foot. Click here to learn more about the different ad objectives, as well as when to use them.

What placements will help me reach my goals?

Another important part of the process is determining where your ads will appear. When you create an ad in Ads Manager, you can choose how you want it to appear across Facebook, Instagram, Messenger and Audience Network. In this lesson, you’ll learn how to choose ad placements that align with your business goals and reach people where they spend the most time.

How can I set up a budget?

When you create an ad campaign, make sure that you’re using a business’ money wisely. Setting a budget for a campaign can help you assess how much money you’ll need to spend in order to reach your goals. Click here to learn how you can optimize your ad spend, schedule ads and set spending limits.