In 2020/21, eCommerce sales were increasing across the board. As a result, new eCommerce startups are emerging on a regular basis. But how can you keep up with the pack and ensure your company’s long-term success in an increasingly competitive market? The first thing you’ll need to focus on is getting traffic to your internet store.
Looking to increase traffic to your online store? Bulldog eCommerce SEO can help! Their team of experts will help you optimize your site for Google and other search engines, generating more leads and sales for your business.
We’ve put up a list of six suggestions for increasing website traffic. They are both free and paid, making them available to everyone. Some activities require extensive planning, while others may be handled on the spur of the moment.
Here are 6 professional advice for increasing visitors to your online store:
1. Use a sales campaign to attract consumers.
Do you click the “sales” button to see the lowest prices the first time you shop online, or is that just us? Visitors will flock to your website in search of a good bargain if you build the correct sales campaign. People will react to that campaign, whether it’s for the next holiday season or for no particular reason.
2. On Facebook, you can target your audience in a number of ways.
Did you know that a whopping 75% of customers look to Facebook before making a purchase? That’s enough reason to be active on today’s most popular social networking platform. It’s also another method for clients to hear from you and stay up to date on your company’s news.
3. Instagram’s many features can be utilized.
Instagram may be a huge help in getting visitors to your website, depending on your sector. Make use of it to nurture your brand and show people how you produce and manage your product. Allow consumers to fall in love with both your company and yourself.
4. Take Advantage of Email Marketing To Its Full Potential.
Despite the fact that email marketing may appear to be passé in today’s world of TikTok, Snapchat, and Instagram, it has the highest return on investment (ROI) of any marketing technique with an average of $40 profit for each dollar spent. It’s a no-brainer to utilize this technique to move your consumers to your eCommerce store. It’s also an extremely effective way to get people there, so it’s well worth trying. Furthermore, it’s completely free, so you’ve got nothing to lose by giving it a shot.
5. Optimize Your Website for SEO
Your target audience is already looking on Google for items like yours. All you have to do now is be the first business they see when they search Google. The easiest way to get your company’s name to appear in Google’s search results is through the technique known as Search Engine Optimization (SEO).
The goal of SEO is to raise eCommerce traffic by using strategies such as getting your site to rank highly in search engine results.
6. Utilize Content Marketing
A fantastic approach to boost your website traffic is through content marketing if you’re a smaller firm attempting to compete with bigger companies or if you want to improve your brand recognition.
Any content your firm produces that is valuable, relevant, and engaging will attract your targeted audience to your online store and brand. The aim isn’t always to get them to buy; it’s also to pique their interest in your goods and portray your company as a leader in its field.
Blogs, videos, and infographics are all examples of popular types.