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April 19, 2022
How Kueez Scaled Partnerships Through Meta Marketing API
Kueez, based in Tel Aviv, Israel, provides technological solutions for publishers built on top of Meta’s API infrastructure. Kueez has 3 main competitive advantages, which combined creates huge value for any company they partner with: cutting-edge technology (partly created using Meta's API), data-driven content creation and a high-end monetization suite. Partners include established media companies, as well as up-and-coming digital publishers.
The Kueez platform also provides above-industry viewability metrics, with a higher ROI. As well as providing a brand-safe experience for users and advertisers, it offers publishers the opportunity to make data-driven monetization decisions, improving overall performance.
In this success story, learn how Kueez leveraged its technology, integrated with Meta APIs, to become a market leader in data-driven publishing solutions.
Business challenge
The digital publishing industry was always strong at creating high-quality content, but sometimes lacked the technological edge other digital verticals excelled in. When Kueez was founded in 2016, the team quickly realized that the tools and methods available to online publishers were not cut out for the fast-paced, constantly evolving digital world.
Therefore, it built its own media-buying platform for digital publishers. However, they faced a challenge: creating best-in-class technology for the online publishing world.
Solution and implementation
As a part of their end-to-end tech solution for publishers, Kueez created a platform integrated with Meta APIs to help digital publishers to optimize their business through data-led processes at scale.
Kueez’s solution for publishers is comprised of 3 main pillars:
Technology
Kueez built technology that integrates with Meta APIs - enabling massive campaign growth, scaling increase and precise cost and revenue attribution for publishers. In fact, Kueez's predictions of real-time revenue are validated with 99% accuracy.1
(Kueez internal data, Worldwide, 2021)
Kueez technology has 3 main aspects built with Meta APIs, enabling it to accomplish successful scaling through partnerships:
- Every user that goes through the Kueez web infrastructure is reported through Meta’s Conversions API, which keeps track of a user’s journey, creating a “session value.”
- Kueez then implements the Business Asset Management API to automate the process of managing those assets in a secure way with partners.
- Campaign automation is then formed through Marketing API.
With the assistance of Meta's team, we were able to produce a server-to-server funnel that not only delivers results at record speeds but also allows us to deliver billions of events a year at above the industry match rate.
Elad Yosifon
CTO, Kueez
Content
Kueez creates data-driven content that has generated over 1 billion clicks from almost every country across the globe.2 The team decides which content works well for certain markets through real-time metrics, such as optimal length, engagement per topic and advertising impact.
The platform also provides teams with quick in-depth information, including click-through rate and full conversion value. An advanced editing and translation module also enables diverse content for diverse audiences. In 2021, over 1 million creatives were uploaded through the Kueez platform.3
Monetization
The Kueez platform is able to predict publishers’ real-time revenue with 99% accuracy.4 It features precise pixel attribution, content loading optimization and ad quality management - creating a favorable media buying platform for publishers.
Business impact
By implementing Meta APIs within its technology stack, Kueez clients have reported a significant improvement in their business, with millions of Meta users visiting their sites.5 The platform has been implemented across dozens of websites, in multiple languages and markets.
With Meta API integrated, Kueez reaches new audiences using its mutual solution. On one hand, the solution validates the audience's quality and intent, while allowing us to scale automatically on the other hand. This collaboration represents an important growth stream for Kueez.
Ori Mendi
Co-Founder and CEO, Kueez
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