C2FO, which claims to be the world’s largest platform for working capital serving over 1 million businesses representing $10.5 trillion in annual sales across over 160 countries, recently revealed that Leslie Olsen has joined the firm as their chief marketing officer.
In her new role, Olsen will leverage her 20 years+ of industry experience in high-growth B2B organizations to accelerate C2FO’s business expansion.
Olsen will be tasked with overseeing key marketing functions and will focus on making a meaningful impact on various business areas, including supporting new customer acquisition, activation, retention, engagement, launching new products, and managing partnership marketing.
Olsen joins C2FO after the firm funded $46.16 billion in 2021 to customers in more than 115 countries, and the firm’s fourth-quarter funding growth YoY is more than 59%. The company has continued to expand its international presence as customers have sought to “improve their access to working capital amid persistent inflation and supply chain constraints.”
Alexander “Sandy” Kemper, C2FO founder and CEO, stated:
“Businesses around the world need greater liquidity more than ever, and we see the growing need for us to address the daily challenges they face. With a market opportunity in the many trillions of dollars, our working capital platform has a large market to serve. With the addition of Leslie to our team, we are even better positioned for continued success.”
Recently, Olsen served as Chief Marketing Officer of Fundbox, driving considerable revenue growth and new customer acquisition for the small business lender. She has reportedly “led teams that deliver high-speed growth and adoption of innovative B2B fintech products for over half of her career.”
Olsen remarked:
“When you look at the deep customer loyalty and impressive NPS of 70+, it’s clear that customers find enormous value in the platform. I’m confident we can continue to build on our strong momentum and help realize C2FO’s vision of ensuring every business has the capital it needs to grow and thrive, particularly those that have historically been most underserved.”
C2FO’s online platform connects more than $110 billion of daily accounts payable and accounts receivable.
Whether you require working capital or have excess working capital, Name Your Rate® and the C2FO platform will “match your request in seconds.”
You may accelerate or extend AP or AR on demand, “providing you, your customers and your suppliers greater control over cash flow.” You can also “utilize AR financing and other data-driven funding options.”
C2FO claims to be “working capital, working for everyone.” Their goal is to “deliver a future where every company in the world has the capital needed to grow.”
In October 2021, C2FO and HP announced their expanded early payment program for diverse suppliers. Also in October, C2FO’s Atkins discussed the importance of working capital to mitigate supply chain pressures.
In June 2021, C2F0 had ramped up hiring to support growth.