bright yellow tones clad renovated fried food shop in the suburbs of tokyo

a bright yellow food shop in tokyo

design studio moment has completed the renewal of ‘beaver’, a specialty fried food shop in the suburbs of tokyo, japan. choosing bright yellow as the new signature color of the restaurant, the designers took over the creative direction of the entire project, from the logo, to the menu board graphics, and the staff uniform design. the new design brings out new possibilities and attractions, by focusing on beaver’s main feature, ‘frying everything’.

the sign of the old store sign now hangs on the new location — long-time fans will notice the renewal

all images courtesy of moment

a restaurant covered in frying oil

with a history of over 40 years, beaver has been an all-time-favorite spot for many. as the original store shut down, one of the locals decided to acquire the business and re-open the shop in a new location, which is still really close to the old one. 

moment (find more here) has chosen yellow as the new store’s main color, in order to remind customers of the golden frying oil. in fact, the exterior is covered with yellow glass, giving the impression that the entire structure is covered in oil. formed as a food laboratory, the bright yellow interior showcases an open configuration. the fryer is placed close to the seating area so that the sound of the frying process can be heard throughout the restaurant, while the aroma and temperature stimulate the appetite. 

looking into the restaurant from the to-go counter — in the window, there is a graphic of the recommended menu that blends in with the facade

beaver’s accessible design accommodates its disabled employees

the new owner, who runs a social welfare company, has formed the new beaver as an accessible space where people with disabilities are specifically considered.  the kitchen and seating area were designed to be as simple as possible, so that the disabled can work there. the restaurant is very much functional but not fully completed yet. the moment team intends to update and evolve the interior, according to arising needs and situations.

the yellow glass facade makes the store look as if it’s fried itself

the goal was to create a store that would excite everyone, from children to adults

the counter seats by the window are made with steel shelves to keep costs down

1/7

thanks to the open plan interior, the sound of frying can be heard throughout the restaurant

the floors and the low walls of the interior are painted yellow, too

the ceiling is painted in golden yellow, reminding customers of the delicious fried food

the store concept is designed as an open fried food laboratory

the menu is printed onto cooking utensils hanging on the walls

details of the special equipment for deep frying that is hanging on the walls

besides the logo and menu graphics, moment also designed new staff uniforms

project info:

name: beaver
designer: moment design
location: tokyo, japan

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: myrto katsikopoulou | designboom