How Target Keeps Their Social Media Content Fresh And Fun

“Really think about what your guests want to hear from you,” Roesler advises. “One of the biggest mistakes that brands make is only communicating the things that they want to communicate.”

On social, Target shows up as fun, relatable, witty and positive, and they tap into a variety of sources — affiliates, content creators, trusted community members, people who love Target — to generate even more excitement and loyalty around their brand. “It’s the magical combination of having a creator who’s got a really strong following who also would naturally be a person that would love what Target has to offer,” Roesler explains.

But you don’t need a vast network of creators cheering your brand on from the get go. Roesler has one big tip for small businesses just starting out on social media: “Leverage [your] friends and the people [you] know to start to spread the word.” Their engagement and shares are the first steps to amassing more followers and growing your business on social media.

Learn how to choose where to establish your brand’s online presence, how to attract an audience on social media, and get more insights into social media management by catching up on the first season of Social Skills.