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Best Practices
September 16, 2021
Tips for Making the Most of Vimeo Create in Facebook Business Suite
Social media isn’t just a nice-to-have in a marketing mix — it’s a must-have. When it comes to making videos, we know small businesses might see it as expensive, time-consuming and complicated. But with Vimeo Create, now integrated into Facebook Business Suite, businesses can easily build high-impact video ads, regardless of budget or experience, to reach new customers, engage audiences and make any brand stand out.
“Vimeo Create was designed so every business could easily and affordably create professional-quality content at scale. By integrating with Facebook Business Suite, we're offering businesses expertly designed templates built and optimized for Facebook that can be easily customized with branding and existing assets, plus millions of choices of stock photos, videos, and commercially licensed music,” said Rich Bloom, Senior Vice President of Partnerships at Vimeo. “It’s truly never been easier to start creating videos to help drive business growth.”
Below, Bloom shared three tips for getting the most out of Vimeo Create within Facebook Business Suite.
1 Capture attention within the first few seconds of your videos.
Capture attention within the first few seconds of your videos. Facebook users often scroll quickly through their news feeds, so capture your audience’s attention quickly — within the first few seconds of your videos — to compel them to stop scrolling and keep watching. Adding a custom thumbnail and using an attention-grabbing first frame are key to captivating your audience’s interest immediately.
2 Repurpose your creative assets.
Creating one video can result in dozens of possibilities, so you don’t need to create videos from scratch for different channels. Vimeo Create makes it easy to change the ratio, like 9:16 for Instagram stories or 1:1 for Facebook ads, cut the length, and plug in different product shots to the same template so you can see which ones perform best. This also helps ensure that your brand has a consistent presence across platforms.
3 Test and optimize.
When creating video content, it’s important to keep an eye on how it performs. Be clear in setting goals for the videos you create, then track results to continue to optimize your video and maximize impact. You can use Facebook Business Suite to monitor performance of your video ads to easily see which video is performing best.
Vimeo Create lets any business, regardless of size or budget, create professional-quality videos that can help improve ad performance, conversions, order values and more. Get started with Vimeo Create, now integrated into Facebook Business Suite and see how other businesses like yours have found success with Vimeo. You can also learn more about the available apps for Facebook Business Suite in our Help Center.
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