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Announcements
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August 18, 2021

Safety and Integrity on our Platforms: Progress in Q2

At Facebook, we’re committed to building a safer future, every day. We know that when we safeguard a healthy and vibrant community for people on our platforms, that leads to a healthy and vibrant community for businesses. Our Community Standards and Community Guidelines define what is and isn't allowed on Facebook and Instagram, and our Community Standards Enforcement Report (CSER) tracks our progress and commitment to making Facebook and Instagram safe and inclusive.

Today we’re publishing the CSER for the second quarter of 2021. This is our 10th report, and it provides metrics on how we enforced our policies from April through June. Some of our long-term trends include:

  • Prevalence of hate speech has decreased for three quarters in a row since we first began reporting it. This is due to improvements in proactively detecting hate speech and ranking changes in News Feed.
  • Hate speech content removal has increased over 15X on Facebook and Instagram since we first began reporting it.
  • Our proactive rate (​​the percentage of content we took action on that we found before a user reported it to us) is over 90% for 12 out of 13 policy areas on Facebook and nine out of 11 on Instagram.

Read on for a few takeaways from the report, covering topics like: Combating COVID-19 Vaccine Misinformation, our first Widely Viewed Content Report and Progress on Hate Speech. You can also click the button below to download a summary of the report.

Combating COVID-19 Misinformation

We’re committed to helping people get authoritative information, including vaccine information. We continue to remove harmful COVID-19 misinformation and prohibit ads that try to exploit the pandemic for financial gain. Since the start of the pandemic through July:

  • We removed more than 20 million pieces of content from Facebook and Instagram globally for violating our policies on COVID-19-related misinformation and harm.
  • We have removed over 3,000 accounts, pages, and groups across our entire platform for repeatedly violating our rules against spreading COVID-19 and vaccine misinformation.
  • We displayed warnings on more than 190 million pieces of content on Facebook based on COVID-19-related debunking articles written by our fact checking partners.

To learn more about how we’re supporting COVID-19 relief efforts and keeping people informed, visit our COVID-19 action page.

Widely Viewed Content Report

Today we’re releasing the first of a series of reports that will give an overview of the most widely viewed content in News Feed, starting with domains, links, Pages and posts in the US. The Widely Viewed Content Report will be updated quarterly in the Transparency Center and will be released in conjunction with each quarterly Community Standards Enforcement Report.

Our inaugural report contains some noteworthy takeaways. For example:

  • The content that’s seen by the most people isn’t necessarily the content that also gets the most engagement. Read more about how engagement — the likes, shares, and comments a Page or post generates — doesn’t equate to its reach, the number of people who actually see it.
  • The majority (57%) of posts that people see is from their family and friends, in line with changes we made in the past so that content from friends and family makes up a larger portion of News Feed.
  • This report sheds light on the kinds of posts and Pages that are actually the most widely viewed — with many of the most-viewed Pages focused on sharing content about pets, cooking, family and relatable viral content.

It’s important to note that there is so much content on Facebook that even the most-viewed content is still a small portion of what people see. Given the customized nature of News Feed, most of what people see on Facebook is uniquely personalized to them. To paint a complete picture and provide more extensive detail of what people actually see on Facebook, we’ll release Widely Viewed Content Reports on a quarterly basis, starting in the US and eventually including more international data.

Progress on Hate Speech

Prevalence of hate speech on Facebook continued to decrease for the third quarter in a row. In Q2, it was 0.05%, or 5 views per 10,000 views, down from 0.05-0.06%, or 5 to 6 views per 10,000 views in Q1.

We removed 31.5 million pieces of hate speech content from Facebook, compared to 25.2 million in Q1, and 9.8 million from Instagram, up from 6.3 million in Q1. This is due to continued improvement in our proactive detection. Our investments in AI enable us to detect more kinds of hate speech violations with greater accuracy on Facebook and Instagram. This technology helps us enforce our policies across billions of users and multiple languages. Steady, continuous AI improvements and advancements, such as the Reinforcement Integrity Optimizer (RIO), enable our AI models to spot hate speech using real-world data and improve over time.

Our goal is to lead the technology industry in transparency, and we’ll continue to share more enforcement metrics as part of this effort. We know there is more work to do, and we are committed to building a safer future every day through transparency, accuracy and ongoing engagement with outside organizations.

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