3 Tips For Connecting with Customers and Building a Fanbase Using Facebook Business Suite

With a Facebook Page or Instagram account, people expect a different experience — one where a business will respond to their questions, help them select the right product or service or simply chat with them as a member of the community. If Jasper creates a Facebook Page and Instagram account, but doesn’t engage with followers who comment on the market's posts or doesn't answer messages, the business is likely to miss out on valuable customers.

Below, we’ve outlined tips for connecting with customers using Facebook Business Suite — a single place spanning mobile and desktop¹ that lets you manage your business activity across Facebook, Instagram and Messenger for free.

It brings together important tools like messaging, posting, insights and advertising capabilities, enabling businesses to expand their audience and save time. In fact, 2 out of 3 Facebook Business Suite users say the product helps them connect with more customers.² Additionally, businesses using Facebook Business Suite saw a reduction of 17% in time spent managing their business through its advertising and messaging capabilities.³

Follow the tips below for connecting with customers using Facebook Business Suite:

1

Respond to your audience’s comments and messages promptly.

Timely communication shows you care about your customers and builds your credibility as a business. Luckily, with Business Suite, you can see your comments or messages across all of your business’ accounts for Facebook and Instagram in the Inbox tab.

For a comprehensive view of all your business’ notifications, navigate to the Activity tab.

If you find yourself answering the same questions from customers in messages, such as “when do you close” or “is there a new client discount,” you can create auto-responses to messages in your Inbox.