This story is from July 15, 2021

'Brand Yogi' gets Modi's stamp of approval

'Brand Yogi' gets Modi's stamp of approval
LUCKNOW: Prime Minister Narendra Modi's speech in Varanasi on Thursday cleared all doubts, if there was any, about the preeminence of 'Brand Yogi' as the part of BJP's campaign strategy in the forthcoming UP elections early next year.
He landed in his parliamentary constituency after more than seven months to launch Rs 1,583 crore projects but political analysts see it as Modi’s first tour to UP with strong political messages, nearly eight months before the biggest state in the country goes to polls.
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PM Modi's 32-minute speech revolved around Yogi's 'outstanding work' to tame the second wave of coronavirus and the contribution of his work ethics and hard work towards the overall development of the state in the past four and a half years.
This stamp of approval has come after whispering voices of change in leadership were being heard along with attacks from Opposition leaders during the peak of Covid-19 pandemic in April and May.
Amid speculations that all was not well between New Delhi and Lucknow, however, many Central leaders, including BJP general secretary (organization) BL Santhosh and UP in-charge Radha Mohan Singh, came out in strong defence of the UP chief minister, praising his work towards the development of the state.
Recently, top BJP leaders, including the PM, home minister Amit Shah, defence minister Rajnath Singh, Nitin Gadkari, took to social media platforms to highlight the party's win in zila panchayat chairperson and block pramukh polls and credited Yogi for the 'thumping victories'.

Although the PM has been praising Yogi and his work while speaking from various platforms of late, Thursday's encomiums were special for multiple reasons. The PM was speaking from a platform in Varanasi and much of his speech was devoted to the achievements of the Yogi government.
In fact, he went to the extent of saying that 'the list of development work in UP under Yogi ji is so long that one really finds it difficult to choose what to count and what to leave out'.
"If a series of tweets from the top Central leaders was not enough, this forceful endorsement by none other than the Prime Minister should end all speculations about who would be the face of BJP's campaign in 2022 UP assembly elections," says a political analyst.
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