A Bright Future for Seychelles Tourism was reset today restarting September 1

1. Seychelles Tourism is in for big changes starting September 1.
2. STB CEO Sherin Francis promoted to Principal Secretary for a new Department of Tourism Republic Seychelles.
3. Minister of Foreign Affairs and Tourism combines resources to promote, lead, and regulate tourism in Seychelles more effectively.

The Seychelles Minister of Foreign Affairs and Tourism, the Hon. Sylvestre Radegonde, has announced the new structure and key appointments for the Department of Tourism at a staff meeting held virtually on Friday, June 25, 2021, from Botanical House.

This follows the Assent by the President of the Republic on Friday, June 25, 2021 of the Repeal of the Seychelles Tourism Board Act of 2005, approved by the National Assembly on Tuesday, June 22, 2021.

The new Department, which falls under the purview of the Minister of Foreign Affairs and Tourism, merges the functions, staff, resources, and assets of the former Department of Tourism which focused on regulatory and policy issues, and the destination’s independent marketing entity, the Seychelles Tourism Board (STB), to bring efficiency and synergy in operations to ensure better results with fewer resources.

The Minister assured the 121 staff of the Seychelles Tourism Board and the Department of Tourism who joined the meeting from Botanical House, Praslin, La Digue, and overseas that none of them would be made redundant as result of the restructuring, and that moreover, STB staff moving to the Department will retain their length of service and accumulated leave and will, as much as possible, retain their remuneration packages.

Under the new structure, the Department will be headed by the newly-appointed Principal Secretary, Mrs. Sherin Francis. Mrs. Francis has served as the Chief Executive of the STB since 2013 and replaces former PS Ms. Anne Lafortune. 

Commenting on her appointment, incoming PS Francis said: “The country is going through one of its most challenging times, and it is important that we remain focused on the main priorities from the outset. The efficient use of our resources is very important in that process for us to achieve our objectives. I am definitely looking forward to the challenge, and I count on the support of our staff and, not least, our various partners in the process.”

The Principal Secretary will be supported by four core units headed by seasoned tourism professionals with sound knowledge of the industry. This will include a Secretariat, responsible for PR and Communications, as well as the International Cooperation role of the Department.

Ms. Jenifer Sinon, the Deputy Chief Executive of STB since November 2016, and prior to that, Executive Director of the Seychelles Hospitality and Tourism Association, has been appointed as Director General, Human Resources and Administration Division.

Mrs. Bernadette Willemin, who has been serving as the Regional Director for STB based in Paris for the last 11 years, will head the Destination Marketing Division. Well-known and respected by travel and tourism industry professionals both locally and overseas, with a strong marketing, data-led and relationship-driven approach, Mrs. Willemin, who joined STB in 1994, will be responsible for driving the destination’s promotional and marketing efforts across all the main markets, ensuring that Seychelles remains visible and that demand for travel to the country remains high. 

The Destination Planning and Development Division will be headed by industry professional Mr. Paul Lebon who has worked for many years in the private sector. As Director General, Mr Lebon, who brings much needed product as well as market knowledge and relationships to the role, will oversee the planning and advancement of the destination, focusing on the product development diversification, policy, and standards, setting as well as the Industry Human Resources planning and development.

Both Mr. Lebon and Mrs. Willemin will assume their new roles on September 1, 2021.

The last changes in operation at the Seychelles Tourism Board were announced in January in the midst of the COVID-19 crisis.

Cuthbert Ncube, Chairman of the African Tourism Board, and Juergen Steinmetz, Chairman of the World Tourism Network, were one of the first to congratulate the future Seychelles Principal Secretary for Tourism, Sherin Francis. Steinmetz said, “Seychelles Tourism is set for a bright future under the leadership of Sherin Francis.”

Earlier today, Seychelles President Wavel Ramkalawan welcomed Mr. Alain St Ange for a courtesy call at State House this morning. St. Ange is currently serving as the President of the African Tourism Board.

The former Minister for Tourism, Civil Aviation, Ports, and Marine, Mr. St. Ange thanked the President for receiving him at State House and expressed how honored he is to impart his knowledge and experience for the benefit of the Tourism industry of his homeland.

St. Ange returned from Indonesia following his recent posting as a Tourism consultant in Jakarta. Upon his return to Seychelles, Mr. St Ange has also held discussions with the Minister for Foreign Affairs and Tourism, the Hon. Sylvestre Radegonde.