It's no surprise that cable companies charge lower prices for broadband when they face competition from fiber-to-the-home services. But an article yesterday by Stop the Cap provides a good example of how dramatically promotional prices for Charter's Spectrum Internet service can vary from one street to the next.
In this example, Charter charges $20 more per month for slower speeds on the street where it faces no serious competition. When customers in two areas purchase the same speeds, the customer on the street without competition could have to pay $40 more per month and would have their promotional rates expire after only one year instead of two.
Stop the Cap said it examined promotional offers to new customers in the metro Rochester, New York, market, "where Spectrum faces token competition from Frontier's slow speed DSL service" and more robust competition in limited areas from Greenlight Networks' fiber service. Greenlight fiber is available in 23 percent of Rochester, while Charter cable is available to homes throughout the city, according to BroadbandNow. Greenlight prices start at $50 per month for 500Mbps.
"Charter's offers are address-sensitive," Stop the Cap founder Phillip Dampier wrote. "The cable company knows its competition and almost exactly where those competitors offer service. That is why the company asks for your service address before it quotes you pricing."
Dampier found that Charter offers 200Mbps service for $50 a month "[i]n neighborhoods where Spectrum enjoys a broadband monopoly." Charter charges $70 for 400Mbps service in those same competition-free neighborhoods.
But "[j]ust one street away, where Greenlight offers customers the option of gigabit speed over a fiber-to-the-home network, Spectrum's promotional prices are quite different," Dampier wrote. On the competitive street, Charter charges only $30 a month for the same 400Mbps service that costs $70 nearby. As previously noted, customers on the noncompetitive street have to pay $50 for 200Mbps.
"Spectrum does not even bother offering new customers its entry-level 200Mbps plan in areas where it has significant fiber competition," Dampier noted, referring to the promotional offers that pop up when you type in an address. "For $20 less per month, you get double that speed."
For gigabit-download service, Charter charges $90 a month on the competitive street versus $110 on the noncompetitive street. These are the base prices without fees and taxes. Stop the Cap's article included these screenshots from Charter's promotional offers: