Korean boy band sensation BTS is bringing their flair to the great outdoors, partnering with camping brand Helinox to release a new line of outdoor gear. Although the K-pop stars are no strangers to the world of collaboration, with past partnerships ranging from Hyundai to Coca-Cola, this is their very first one of this sort, marking their first foray into the world of furniture design.
The collaboration features an array of camping products, including a chair, convertible cot, foldable table, sacoche bag, gymsack, and name patch (prices range from $10 to $575). Crafted in Helinox’s signature lightweight fabric and presented in a vibrant purple, each item is subtly embossed in BTS-designed geometric patterns and logos.
While most of the pieces are camping-specific, the sacoche and gymsack are more versatile, just as useful on the street as in the mountains. Similarly, the printed fabric makes the collection ideal for both eccentric naturegoers and in-the-know fans. “With the BTS x Helinox collaboration, our goal was to create a unique design and collection that reflects how music and the outdoors bring people together, integrating a pattern of both outdoor and musical icons on a signature color,” says Azul Couzens, the VP of marketing at Helinox USA.
On April 7, the two Korean powerhouse brands released their collaboration at the Helinox Creative Center and flagship store in Seoul, South Korea. With the pop stars’ wide-reaching fan base of 39 million followers on Instagram, it’s no surprise that the limited stock is already selling out fast.
