Semperis' leadership decided last year to create a global channel sales strategy.

Edward Gately, Senior News Editor

April 8, 2021

3 Min Read
Semperis Partners Get New Vigilance Channel Program
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Semperis partners, including global resellers and distributors, now have access to the company’s first branded partner program, called Vigilance.

Semperis partners can offer customers security solutions that address active directory (AD) challenges. The company has partners in 15 countries.

Semperis received a $40 million funding round last May.

Program Highlights

Some highlights of the Semperis Vigilance program include:

  • A 100% channel-centric global sales model.

  • A predictable margin-based commission structure.

  • Free use of Semperis’ AD security assessment tool, Purple Knight, to help clients understand their AD vulnerabilities and risk profile.

  • A no-cost partner education model to address three pillars of enablement.

  • Delivery of qualified leads and joint sales support. That includes presales, access to a partner portal for opportunity registration, account management and content distribution.

Richard Weeks is Semperis’ vice president of global channels and alliances.

Weeks-Richard_Semperis.jpg

Semperis’ Richard Weeks

“It was decided by our senior management and board last year to implement a global channel sales strategy to help fuel hypergrowth and manage indirect sales to take advantage of the force-multiplier effect,” he said. “Our partners, in many cases, own strong relationships with medium and large global enterprises that would otherwise take us years to nurture and develop. Partners also help us accelerate the sales cycle and close deals faster, as they are approved vendors with existing purchasing relationships. From our perspective, this approach by enabling profitable partnerships is a win-win.”

Partner Feedback Critical

Direct partner feedback is critically important, Weeks said. Semperis has been field-testing its “guaranteed margin” approach with information security VARs and resellers since the fourth quarter. And it will continue to fine-tune this approach going forward.

Here’s our most recent list of important channel-program changes you should know.

“A close working relationship and ongoing feedback is desirable as we evolve the program,” he said. “We’d like to ensure we address any edge cases in our business relationships that will make Semperis as easy to do business with as possible. We have also begun working with a select group of MSSPs to develop an AD service assurance services offering, based on our directory services protector (DSP) and AD forest recovery (ADFR) platform.”

AD service assurance services could become a “boilerplate offering” for MSSPs around the globe, Weeks said.

With Purple Knight, VARs and advisory firms can develop for-profit AD risk assessment and remediation practices, he said. That will increase their billable hours and trusted advisor status with their clients.

Dan Thormodsgaard is CTO and co-founder of Fishtech Group, a Semperis partner.

“Working with the Semperis team has been a pleasant and easy experience from the beginning,” he said. “Semperis’ 100% channel partner approach and program positively move the needle for our profitability, and the company’s subject-matter expertise and proven track record for integrity and excellence made the decision to partner with Semperis an easy one to make.”

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VARs/SIs

About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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