This story is from March 19, 2021

World sleep day: Now, sleepcation in hotels a rage

World sleep day: Now, sleepcation in hotels a rage
HYDERABAD: With the pandemic increasing stress levels among people, the hotel industry is now offering something called a ‘sleepcation’ for employees to rejuvenate and recoup from their daily routine lives.
On the occasion of World Sleep Day, the ITC Hotels in association with the scientists of ITC LSTC took up a sleep study which concluded that the sleep enhancement packages improve the quality of sleep significantly.
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Hotels like ITC are offering rest and rejuvenate packages, a specially crafted sleep menu, sleep music, spa therapies to enhance the sleep experience of their consumers.
“We believe that a significant factor in hospitality is the quality of sleep and rest a guest experiences in the room for which there is really no substitute. Be it a business or leisure traveler, a good night’s sleep is panacea for the body and soul,” said Zubin Songadwala, area manager – ITC Hotels South, adding that sleep staycations are only set to pick up pace, especially in these pandemic-induced stressful times.
Many consumers are turning towards such sleepcation as they believe that it drastically improves their overall engagement and productivity. “I have been to one of such sleepcation where right from dedicated spa treatments to special culinary offerings were part of the package to improve sleep. It really helped me to introspect my week resulting in improvement in overall productivity at work,” said Vineetha Jonalagadda, an IT employee.
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