UNSW appoints MediaMonks as digital transformation partner
Following a competitive pitch, MediaMonks Australia, the creative digital production arm of Sir Martin Sorrell’s S4 Capital, has been appointed as the single partner of record by the University of New South Wales (UNSW) for its Adobe Experience Cloud implementation.
UNSW Sydney selected Adobe technology for its digital transformation project in 2018 and appointed a panel of Adobe partners to proceed with the initiative. MediaMonks worked as part of that panel during 2019 and 2020.
The university has now decided that for the next stage of transformation to work with a single partner to drive its transformation agenda, and held a pitch to determine which agency that would be.
“Winning this business against the very best of Adobe’s Platinum Partners at a local level is a huge win for us and demonstrates that the MediaMonks offer is perfect for large scale Australian clients intent on transforming their models through digital experiences,” said MediaMonks Australia solutions strategy APAC lead, Andrew Davenport.
UNSW is based in Sydney and has A$2.4 billion (US$1.84 billion) in annual revenue, more than 60,000 students and 6,000 staff.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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