Top 100: The Most Visited Websites in the US

February was a mixed bag on the global traffic front, with some household names seeing real declines. Overall, platforms saw a -1.4% month-over-month (MoM) traffic decline. 

E-commerce sites, in particular, had a difficult month. Major players like bestbuy.com (-9.7%), homedepot.com (-7.4%), and amazon.com (-7.1%) posted troubling numbers. In addition, retail giants target.com (-7%) and walmart.com (-3.0%) had hard months as well, reflecting more post-holiday slowdown—at least in the retail sector.

In the tech and social media world, numbers varied. Social media sites like reddit.com (1.5%) and instagram.com (2.0%) showed some growth, but others like x.com (-1.7%), twitter.com (-7.9%), and tiktok.com (-16.6%) saw significant traffic losses. Meanwhile, github.com (3.2%), microsoft.com (0.3%), and openai.com (2.8%) were all in positive territory, but platforms like ebay.com (-2.5%) and apple.com (-2.9%) weren’t so lucky.

In addition, streaming sites like netflix.com (-15.3%) and twitch.tv (-2.5%) also took hits, while other media —such as theguardian.com (3.2%) and dailymail.co.uk (6.3%)—saw positive results. Weather-related sites, like accuweather.com (4.0%) and weather.com (-5.1%), saw a mixed bag, with both declines and increases throughout the category.

Following the trend, finance and logistics companies also struggled, with sites like fedex.com (-11.9%), paypal.com (-5.4%), and bankofamerica.com (-2.8%) seeing declines. Other platforms, like chase.com (11.1%) and att.com (11.1%), however, posted notable gains.

Overall, the trend of volatility proved consistent across sectors. While some social media, tech, and news platforms indeed posted growth, e-commerce and logistics sites showed signs for concerns. As the year continues, we’ll be watching to see which sites can stabilize and weather these storms.