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Dr Martens to open in Wellington December 19, with tattoos and live music on the day


News
Dr Martens’ second New Zealand store opens on Cuba Mall, completely in line with the brand’s individualistic image
December 14, 2020/2.27


Wellington’s getting its own Dr Martens store, at Shop 2, 94–106 Cuba Mall, as of December 19.
   And those who shop on the day and buy a pair of Docs can get a permanent tattoo from Cuba Street Tattoo’s Grant Gebbie (conditions apply).
   From 1 p.m., Crystal will play a set in front of the store.
   The new store will have the largest range of men’s, women’s and children’s styles in the country, including Dr Martens Originals, Made in England, full vegan ranges, global collaborations, and accessories.
   ‘Dr Martens’ introduction into our country’s capital is a match made in heaven,’ said Ben Hapgood, Dr Martens’ group general manager for New Zealand. ‘The distinctive “stand out from the crowd” theme of Dr Martens will be well received by the Wellington market and its placement on Cuba Mall couldn’t be more suitable. The store will offer customers an extensive range of Dr Martens products not always seen in the local market and we are excited to get Wellingtonians proudly wearing them.’
   The Wellington store is the second in the country, after Auckland.





Above: Dr Martens’ Auckland store gives an idea of what the Wellington one might be like—come Saturday, all will be revealed.


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