Selbyville, Delaware, United States, November 2 2020 (Wiredrelease) Global Market Insights, Inc –:Rise in health-consciousness among people in various parts of the world and the growing trend of consuming natural and organic food products has accelerated the demand for not from concentrate puree (NFC) products. Reportedly, by the end of 2025, not from concentrate puree market is projected to cross USD 13 billion in global revenues.
With respect to application, the product finds extensive use in food especially due to the extensive use of NFC in dairy and frozen food, baked items, and baby food. In terms of infant nutrition, the parents are increasingly opting for natural-based food items. There has been frequent development of the new infant and clinical nutrition food products and improved purchasing power among people as compared to the previous years.
Favorable functional features of the product such as color improvement, flavor enhancement, and enhanced nutritional profile will positively influence global consumption of the NFC puree ingredients. Expounded below are some of the integral factors likely to impact not from concrete puree market forecast in the coming years.
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Demand for organic food products
An increase in awareness among the consumers regarding the quality and content of food and beverage products is a major factor supporting the use of organic, natural concentrates in food. Policies established regarding the amount of sugar that may be added has amplified the consumption of low-sugar and low-calorie content products.
These products are labeled as “made with real fruit”, offering manufacturers a competitive advantage. Moreover, an increase in the amount of specialty fruit processors along with an increase in the presence of refrigerated warehouses has driven NFC industry forecast.
Sugar based concentrates have gained adoption
Sugar has various functionalities and acts as a flavoring agent, sweetener, fermentation substrate, bulking agent, and as a preservative. Manufacturers are aiming at a trade-off between the taste of the product as well as the nutritional value to meet the various application scopes.
Single-strength not from concentrate purees containing sugar is used as a main ingredient in the food service sector to carry out the production of sorbets, ice creams, and bakery items.
Market players look to enhance the product quality
Not from concentrate puree manufacturers have frequently entered into strategic alliances and signed acquisitions, collaborations, mergers and geographic expansion with an aim to enhance their market share and gain competitive edge. In 2015, Canada based SunOpta acquired Sunrise Growers- a U.S. based processor of traditional and organic individually quick frozen fruit items for USD 444 million.
This strategy helped the company to gain operating synergies along with an expansion in its product offerings. Some of the other key market players include Agrana, Symrise AG, Döhler, Tree Top, and Hain Celestial Group, among several others.
Europe emerges as a profitable revenue terrain
High demand for mango purees in Europe due to their superior taste and mouthfeel has complemented the demand for NFC puree in the region. It is anticipated that Europe not from concentrate puree industry is likely to witness a growth of more than 4% by the end of 2025.
India accounts for over 50% of Europe’s imports. Moreover, the rise in organic farming, which is supported by a rise in the number of specialty fruit processors, will intensify the demand for organic not from concrete puree in the region.
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