Business | The Lee way

Samsung after Lee Kun-hee

The death of its patriarch leaves South Korea’s biggest conglomerate with familiar challenges

|SEOUL

IN THE SPRING of 1995 word got to Lee Kun-hee that a batch of Samsung’s brand-new mobile phones, which it had doled out as new-year gifts, did not work. Incensed, the group’s chairman ordered employees at the factory that had made the offending devices to pile up tens of thousands of them in a courtyard. A cool $45m-worth of equipment then went up in flames.

The episode is emblematic of the way Mr Lee (pictured), who died on October 25th aged 78, turned a South Korean maker of knock-off electronics into a technology powerhouse. He was obsessed with quality and demanded total devotion from executives. Every decade or so he made bold bets. His last one, on smartphones and semiconductors, paid off handsomely. Samsung Electronics, the group’s crown jewel, has a market value of $311bn, more than JPMorgan Chase, America’s biggest bank.

This article appeared in the Business section of the print edition under the headline "The Lee way"

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