4 Lessons From Amazon’s Bungled TV + Shopping Integration
Kerry Bodine
MARCH 29, 2020
Note #1 — I’m posting this now because: It’s timely to the launch of Amazon’s new show Making the Cut , which premiered on March 27, 2020. It will be, I hope, a helpful reference for people designing integrated TV + shopping experiences in the future. It gave my brain something to focus on other than the coronavirus — and maybe you’re looking for such a distraction, too.
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