Lucire
The global fashion magazine April 23, 2024 
Out now: Lucire issue 48, with free shipping for UK and US



 

March 28: an Instagram round-up during COVID-19


News
What are celebrities (and one prime minister) doing during the pandemic? As we haven’t heard from many since the newsmedia have more pressing stories, Lucire decides to find out
March 28, 2020/11.44


It’s actually refreshing that we haven’t heard much from celebrities and influencers during the pandemic; instead, press coverage has been on doctors, nurses, other frontline health care personnel, and essential workers who are keeping our countries moving.
   Out of interest, we thought we’d take a look at a selection of Instagram accounts—something we haven’t done for years here at Lucire—to see just what a cross-section of “names” are sharing.
   New York model Imani (@champagnemani) shows that you can be stylish and comfortable while working from home during the COVID-19 pandemic, tagging the Working from Home Fits account (@wfhfits). Imani’s wearing items from NewTop Jewelry (@janes8103), Eckhaus Latta, and Ugg boots.
   Model Bree Kleintop (@breekleintop) is out dog-walking in Alo Yoga, though there’s no telling when the photo was actually taken. We know that Kleintop is self-isolating from an earlier post—don’t we all have several thousand photos on our phones?
   Actress Franziska Knuppe (@franziskaknuppe) reminds us not to lose our positive vibes during the pandemic, and for those who are at home, she has a new shoot and interview in the latest German edition of Gala. The magazine photo was taken by Frauke Fischer, with make-up by Melanie Schoene, using Shiseido.
   We couldn’t ignore one politician: New Zealand prime minister Jacinda Ardern (@jacindaardern), possibly the only PM who has an infant at home toilet-training. New Zealand is in a four-week lockdown in the fight against COVID-19, and the PM is no exception: while still showing up for press conferences, she’s observing the 2 m physical distancing rule, while at Premier House in Wellington, she has a “bubble” with her fiancé and daughter. Ardern shared a Lego Duplo tower and reminded people they can get official information on the country’s COVID-19 fight at the government website, www.covid19.govt.nz. After all, no one wants to wind up like Boris.
   Rising model Tehya Elam (@precioustehya) wished a friend happy birthday with artwork of a sunflower, sending out a personal wish during these uncertain times. Earlier in her account she shared Psalm 91 in a call to others to have faith.
   Parisian model Mika Schneider (@mikaschndr) is staying at home, too, but managed to do a shoot. Considering the limited circumstances we’re all facing, the four shots are excellent, and shows that models are keeping themselves entertained—not to mention adding to their portfolios.
   Russian model Viki Odintcova (@viki_odintcova) used an earlier photo shot by Aleksander Mavrin while relaying a more personal message in Russian, lamenting the fact her diary is less packed during the pandemic. She had managed to get herself organized with a new system, before things came to a halt, her meetings now on Skype, and filming on hold. She’s looking forward to getting back into the swing of things again and travelling. Till then, it looks like Odintcova’s staying put, too.
   Finally, Emily Ratajkowski (@emrata) says she misses being outside in her city and also walking her dog, sharing an older photo with her wearing Inamorata, her own label.


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