We had the amazing opportunity to pitch, design and produce the relaunching campaign of Mamos Beer.
The hero spot tells the beautiful real story of Petros Mamos, a Greek brewer and entrepreneur that built his own label and factory from scratch. Foss Productions came to us asking for some animations with collage technique, Tigrelab designed a brand-friendly style with simple compositions and minimal color palette. We played with images adding vintage pictures into fantastic environments with a pinch of contemporary elements and collage extravaganza.
Credits
Client: Mamos Beer
Production company: Foss productions
Executive Producer: Michael Alexakis
Advertising Agency: Soho Square Athens
Creative Group Head: Kallina Kyratsouli
Creative Director: Alex Esslin
Associate Creative Director: Gianna Katopodi
Art Director: Vicky Kalafati
Digital Design Director: Nestoras Kechagias
Business Unit Director: Fani Papadopoulou
Account Director: Theodore Kechaidis
Account Manager: Yiannis Exarchos
Innovation Strategy Director: Yannis Christopoulos
Music: Lefteris Sampson
Sound design: Rabbeats
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Tigrelab team:
Federico Gonzalez
Mathieu Felix
Javier Pinto
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Antonio Nieto
Camila Araujo
Guillaume Caron
Lucía Suarez
Carlos Arandia
Daniel Gomez
Michelle Planes
Andrea Stinga
Felipe Mejía