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Reese Witherspoon has been teamed up with Elizabeth Arden for the past two years as what the iconic brand calls its "storyteller-in-chief," and it's obvious why. Incredibly likable — seriously, who doesn't like Reese Witherspoon? — the actor has come to represent beauty, talent, family, and entrepreneurship. But perhaps the main reason Elizabeth Arden wanted to work with her is because she has been an outspoken advocate for women, which is why it makes perfect sense that they've collaborated to create a limited-edition lipstick that directly supports women around the world.
Last year, for the brand's March On campaign — named for both Women's History Month and the past and present marches led by and for women — Elizabeth Arden launched a classic red lipstick. And now, Witherspoon is literally signing her name to a new shade called Pink Punch, which the brand says is "inspired by the next generation of young women leaders," and "unapologetically embraces women's boldness and femininity." But it's not simply symbolic: 100 percent of the proceeds go toward a $1 million donation to UN Women, which works with governments worldwide to design and help implement laws, policies, programs, and services that strive toward gender equality to benefit women and girls.
"The work we're doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally," Witherspoon said about the campaign in a statement. "I'm in this for all women — for my daughter, my mother, and all the amazing women in my life."
The lipstick itself is part of the Beautiful Color Moisturizing Lipstick line, which promises a moisturizing, comfortable wear thanks to a shea-butter-enriched formula. The Pink Punch is a bright, cool medium pink that, as you can see, looks awesome on Witherspoon — whose signature appears on the tube — but it also looks incredible on literally everyone else.
It's truly meaningful that the brand is linking lipstick to the act of supporting women, considering that over a century ago, Elizabeth Arden herself provided red lipstick — at that time, not a socially acceptable lip color — to suffragettes marching on Fifth Avenue in New York. And while red is still a symbol of power, Pink Punch proves it's not the only color that can help make a difference in empowering women.
You can get the limited-edition March On campaign Beautiful Color Moisturizing Lipstick in Pink Punch for $26.50 at elizabetharden.com.
More on Reese Witherspoon:
- Reese Witherspoon's Body Double Is Her Doppelgänger and Her Good Friend
- The Best 7 Outfits Elle Woods Wears in Legally Blonde
- Reese Witherspoon and Her Daughter Ava Are Straight-Up Twinning In These Outfits
Now check out 100 years of lips:
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