How Being Small Gives Business the Upper Hand

What are the advantages of being small?

This question, posed to me recently, spurred the thought juices. Having launched and perpetuated a small business over the past 21 years, I am passionate about the value of being--and remaining--small. I believe, from the bottom of my heart, that staying small has created exceptional advantages with which a larger company cannot come close to competing.

As such, below are 10 of my 'whys' as to the advantages of being small.

In my small biz, I am ...

✩ Nimble + Flexible: I have processes that work to mutual advantage, but they don't constrain the client's -- or my -- creativity and goals.

✩ Intimate: You always, always, always work with me, even though I hire creatives and administrators -- people behind the scenes to ensure the engine runs as smoothly as possible, and that you get maximum brainpower on your career story.

✩ Values-Based, and Stick to Those Values. There are no shareholders or corporate board members influencing me or changing the foundational drivers of my business.

✩ People-Centric. While profits matter, I focus on relationships and service first because they underpin my values, and ultimately my business and reputation sustainability.

✩ Service-Focused. While I tip my hat to larger companies' enterprise-scaled systems that enable one employee and service cog to replace another, I focus on being intimately irreplaceable. No 'cog' here; it's me, undeviating, from day one through weeks, months and in many cases, years' collaboration with individuals seeking unparalleled service and care.

✩ Self-Selecting. While financial fuel is a business engine must, I measure new revenue potential against existing jobs. In this way, I carefully self-select new projects that will complement existing commitment flow. In my small biz, no executive up the chain of command can pressure me to wedge unreasonable deadlines into an already packed schedule causing quality to suffer and customer confidence to sag. If I commit to your project, you can expect quality versus speed, that your result will not be jeopardized by my overcommitment.

✩ Conversational, Not Scripted. Even after 21 years at the helm, each interaction is personalized to respond to the human needs on the other end of email, phone, Zoom, text or other exchange. Personally branded marketing starts and finishes with the conversations I have with each client.

✩ Obsessed With Quality, Not Scale. While I admire entrepreneurs whose goal is to untether from the writing and become multi-unit operational leaders, I made a conscious decision years go to focus on upscale, intimate writing collaborations. By interjecting in the writing strategy weeds, every single day, I ensure intellectually rich content, laden with in-depth experience and compounded by real results.

✩ An Adventurer, Who Understands Change. Having undergone significant career and life change over the past 10 years, I relate to my clients' angst and enthusiasm. The pent-up emotion and intellectual rigor is useful energy when making a career leap. I know how to tap into that.

✩ Available to You. No screeners intercept your messages. I avail myself to clients and strategic partners through one-on-one communications, day in, day out. I like being close to those whom I serve.

Being small gives my business the upper hand by providing a warmer, more thorough setting in which to achieve and exceed client ambitions. Moreover, I am able to home in on and sharpen a specific and evolving writing skill set rather than outsourcing my core value proposition.

In sum, I maintain the essence and purity of my business brand and tagline, which is to put "Your Value Into Words."

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Ask me about my resume starter kit, designed specifically for executives who want to dip their toes in the water. Email me for more information at jacqui@careertrend.net.

I am one of only 50 master resume writers and have crafted more than 1,500 career stories that put “your value into words.” My bachelor’s degree in writing/journalism allows me to apply a journalist’s eye to your career.