beauty news

Danielle Bregoli, aka Bhad Bhabie, Landed a $900,000 Endorsement Deal With CopyCat Beauty

The 15-year-old "cash me outside" rapper just hit the endorsement-deal jackpot.
bhad bhabie closeup shot of an ad for copycat beauty
CopyCat Beauty

Danielle Bregoli — aka "Bhad Bhabie," of Dr. Phil fame — is back at it again, and by "it," I mean "suddenly popping up in our newsfeeds, inciting fury with the spelling of her nickname." (Is it pronounced Bahd Bobby? Or more sheeplike: Baaad Baaabie? The world may never know.) It's been less than two weeks since the 15-year-old rapper went viral for showing off her $40,000 porcelain veneer makeover. Now, in potentially even bigger news, it's rumored that Bregoli may be jumping on the beauty-influencer train with a brand endorsement for almost a million dollars.

TMZ dropped the news the morning of January 16, reporting that sources close to Bregoli said she just signed a six-month, $900,000 deal with a brand known as CopyCat Beauty. If you head to the company's website right now, you'll indeed spot Bregoli's face plastered on the front page, holding products that appear to look very similar to some major best-sellers on the beauty market.

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What's more, sources told TMZ that Bregoli will earn a percentage of the company's sales, which presumably depends on how much product she helps them sell. In addition to appearing in ads on CopyCat Beauty's website, it's said that she will also incorporate the brand's products — like most influencers do — into her posts on social media, as well as into her music videos. TMZ reports that she'll be helping to sell everything from palettes to lip products to face masks and brushes. With 15.7 million followers on Instagram, it would appear that Bregoli might just become a multimillionaire before her 16th birthday. (Cool. Cool cool cool.)

If Bregoli helps the brand bring in ample sales, the contract could be extended another three years, reports TMZ. The outlet additionally ponders whether she'll come out with her own beauty brand down the line, which would be a great opportunity to cash in (eh?) on her considerable following.

The only question is what she'd name this theoretical beauty collection: Bhad Beauty or Lash Me Outside? (You're welcome, Danielle & entourage.)


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