By the time they opened this spring, the founders of the Peake ReLeaf medical cannabis shop in Rockville, Md., had already created a social media following.
They knew that promoting cannabis on Instagram — often the platform of choice in the marijuana industry — can help build a customer base.
But it also can be tricky to avoid running afoul of Instagram’s terms of use. So the company created a backup account and asked supporters to follow that, too.
