MorganExp

The Pub

Anyone heard of this?

AutoShrine Sponsor
AutoShrine Sponsor
AutoShrine Sponsor

tjw Platinum Member tim w
NorCal, USA   USA
Sign in to contact
Don’t know if you had heard of this . . .

Source: Bloomberg
In October, it was revealed that a company had bought the second-generation Aston Martin Vanquish's tooling and design drawings. Today, we may know who the mystery buyer was.

Automotive News (subscription required) reported last week that fellow British automaker Morgan may be the company behind the $26 million intellectual property purchase. Aston Martin would not confirm who the buyer was, and Morgan denied the purchase on the record, but the latter has announced plans for a new model with specs quite similar to the Vanquish.

As a refresher, Aston Martin decided to resurrect the DBS name to replace the second-generation Vanquish. When the company launched its initial public offering, it was required to disclose a public prospectus, which noted the sale of the Vanquish IP. Until now, it was anyone's guess who paid a price to own the tooling and design, but Aston Martin itself promised 18 months of assistance in whatever is under development.

Morgan's new vehicle will allegedly be a rear-wheel-drive, front-engine coupe with a bonded and riveted aluminum chassis. The generic specs are very similar to the Vanquish. The company added it will first use the new platform for a wide-body vehicle before it builds a flagship model on the architecture in the next five years.

Aston Martin CEO Andy Palmer said he agreed to the deal after he learned how the unknown buyer's vehicle was to be executed. He also said the mystery buyer did not want the Vanquish connection made public, but it appears Morgan may have outed itself.

Today, Morgan is best known for its wood-framed and three-wheeled sports cars, but it seems the British company has grander plans ahead. We could learn more about the new sports car as early as next year when Morgan celebrates its 110th anniversary.

Was this post helpful or interesting?
Yes No Thank
. Become a Supporting Member to hide this ad & support a small business
GoMoG Avatar
GoMoG Lorne G
Cuenca, Azuay, Ecuador   ECU
Sign in to contact
1984 Morgan Plus 8 (+8) "No Nickname"
1984 Morgan Plus 8 (+8) "No Nickname"
1990 Morgan Plus 8 (+8)
2002 Morgan Plus 8 (+8) "The Phoenix"
In reply to # 13619 by tjw Don’t know if you had heard of this . . .

Source: Bloomberg
In October, it was revealed that a company had bought the second-generation Aston Martin Vanquish's tooling and design drawings. Today, we may know who the mystery buyer was.

Hi Tim,

Yes. It came up on a private Morgan forum. The UK and EU news had it some weeks ago. http://www.autonews.com/article/20181119/OEM03/181119773/morgan-vanquish-aston-martin-design-drawings https://www.auto-motor-und-sport.de/erlkoenig/morgan-sportwagen-aston-martin-vanquish/ 2-3 weeks ago...and then many other magazines. https://www.carscoops.com/2018/11/morgan-buy-aston-martin-vanquishs-tooling-design-drawings/

But Aston Martin has always stated that they would only sell the plans at a price of 21,000,000 GBP and the new MMC has denied it. The figure is far excess of the entire value of the Morgan Motor Company. Mind you, the story is good publicity for both Aston Martin and Morgan. It also suggests that Morgan hopes to focus its 4 wheeler future on its least selling model.

L.



Edited 1 time(s). Last edit at 2018-12-08 08:41 AM by GoMoG.

Was this post helpful or interesting?
Yes No Thank

To reply or ask your own question:

or

Registration is FREE and takes less than a minute

Having trouble posting or changing forum settings?
Read the Forum Help (FAQ) or contact the webmaster





Join The Club
Sign in to ask questions, share photos, and access all website features
Your Cars
1963 Morgan 4 4
Text Size
Larger Smaller
Reset Save