Hulu and Range Rover Are Partnering on an Integrated Campaign and a Futuristic Car

The streaming service's The First premieres Friday

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Range Rover and Hulu partnered to create a futuristic car that isn’t available for purchase but will appear in an original series for the streaming service.

The car, based on a Range Rover Sport that could be found around 2030, was designed to match the futuristic timeline in which the show, The First, is set.  Two other cars were “reshaped and recreated” inside and out to make a recognizable, but futuristic ride, said Michael Curmi, director, brand experience, Jaguar Land Rover North America.

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