LOUISVILLE, KY — GE Appliances has named Antonio Boadas to the role of chief communications officer. Boadas joins the Haier-owned company after 16 years with Procter & Gamble, and succeeds 16-year GE Appliances veteran Deborah Wexler, who is stepping down at the end of this month.

Boadas most recently served as P&G's director of global communications, where he was responsible for operations and development of the company’s communications organization. During his tenure there, he also led external relations for Latin America and communications for India, the Middle East and Africa.
 
Boadas originates from Venezuela and began his career as a newspaper reporter and magazine editor, making his first steps into the corporate world at Philip Morris as public affairs manager.
 
In his new role, Boadas will play a strategic role in the continued transformation of GE Appliances by building and protecting the reputation of the business and its brands. His appointment comes as the Haier-owned company expands its US manufacturing operations and distribution network.

"We have ambitious investment plans to accelerate our Internet of Things leadership with a go-to-market strategy that puts owner experience at the center of everything we do," said GE Appliances president/CEO Kevin Nolan, to whom Boadas reports. "Antonio will be instrumental in helping us achieve our goals through strategic communications and his proven abilities to lead teams and build strong, sustainable brands."