IHOP declares success with IHOb promo
July 19, 2018
Darren Rebelez, president of IHOP, says the company’s IHOb promotion to raise the profile of its hamburgers helped raise the chain’s profile as a destination for lunch and dinner. He pointed to a rise in IHOP’s word of mouth score from 19 to 30 in the week following its IHOb announcement.
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