SearchCap: Linking law, Google crawl change & map directories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Keyword infringement: Edible Arrangements files $209M trademark suit against Google
  Feb 19, 2018 by Greg Sterling

  While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface.

• Bundle your agency services to boost revenue
  Feb 19, 2018 by Digital Marketing Depot

  Though the leading marketing sectors, such as technology, software and many consumer brands, have been utilizing marketing automation for years, it is still a relatively underutilized technology in many sectors. This puts agencies in a great position to pitch services in the form of a bundled offer. Marketing automation and the right mix of agency […]

• International SEO and search trends: How does it all work?
  Feb 19, 2018 by Marcus Miller

  Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.

• Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search
  Feb 19, 2018 by Barry Schwartz

  Google killed off some much-loved features in image search. Now here are some Chrome extensions that bring back that functionality.

• Google changes request recrawl limits, noting daily limits versus monthly quotas
  Feb 19, 2018 by Barry Schwartz

  Google has finally disclosed the new recrawl limits by revising the help document over the weekend.

• Google Maps adds mall directory search & browse in local panel
  Feb 19, 2018 by Barry Schwartz

  Google adds a new tab to the local panel in the search results named “directory.”

• NY federal court decision threatens embedding and linking across the web
  Feb 16, 2018 by Greg Sterling

  The judge’s decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits.

• Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein
  Feb 16, 2018 by Amy Gesenhues

  An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Make the most of MarTech — attend with your team & save!
• Learn programmatic advertising from Oracle
• New survey by people-based marketer Viant promotes marketing to identified users
• Forrester report: About a third of companies say they’re ready for GDPR but may not be
• Facebook to use US mail to try and prevent future election meddling
• Tracking the ROI of organic search for B2B
• Making website speed and performance part of your SEO routine
• How to build a better marketing strategy using new technologies available today
• The challenges email marketers face in 2018 and how to overcome them

Search News From Around The Web:

• SEO Strategy for Voice Search in Shopping – Supplemental for Article 3 of The Mobile-First Indexing Deep Dive, Mobile Moxie Blog
• New and expanding locations across America, Google Blog
• Canonicals: Sitemap Canonicals Weaker Signal Than Rel=Canonical, The SEM Post
• Google Adds Trending To Knowledge Panel, Search Engine Roundtable
• Google is Testing Black Titles in Search Results, Sergey Alakov
• How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages, Hobo
• Majestic celebrates 10-year anniversary this month, Majestic Blog
• Merkle Hires Creative and SEO Directors for EMEA Region, PerformanceIN
• Why A.I. Researchers at Google Got Desks Next to the Boss, New York Times