For the annually open day of Royal Academy of Art The Hague (KABK), we created the campaign based around the idea of it being a community and its internationality. We decided to call it The State of The Art, as a play on words but also to raise the question if a state can still exist. During this day and age, were are the boundaries? And when are you a local?
Concept and design in collaboration with Tomas Laar
Concept and design in collaboration with Tomas Laar
Map of the Open Day which contained all the information about each individual department and workshops, their programme and additional activities. Way-finding throughout the whole school that corresponded with the map.
Printed by Drukkerij Tielen
Size: 700 x 500 mm / 85 x 250 mm
Edition: 5.000
Printed by Drukkerij Tielen
Size: 700 x 500 mm / 85 x 250 mm
Edition: 5.000
MEET THE LOCALS !! aka the students. During the Open Day, visitors got the opportunity to become a ‘Local’ themselves.
From Boomerang to Vice, Glamcult to Facebook, Volkskrant to Mr Motley. If there was room to spam, we took the full opportunity of living in a digital age.
Print, Animations and Stills.
Print, Animations and Stills.
Website for The State of the Art Open Day. Contains all information necessary about the Open Day. Including amazing 360 videos we’ve made of every workshop and department!
Campaign website !
Campaign website !
