Menu
Closing Bell

Dixon, Kanaan To Sport Nearly Identical Paint Schemes At Pocono

Chip Ganassi Racing for this weekend’s Verizon IndyCar Series race at Pocono Raceway will roll out nearly identical NTT Data paint schemes on its Nos. 9 and 10 Hondas in a move that hearkens back to the team’s iconic dual Target cars that it used to carry. The cars, which will be driven by Scott Dixon and Tony Kanaan, will be identical save for the end plates of the car, where Dixon’s will be white and Kanaan’s will be blue. NTT Data has taken over primary sponsorship of Dixon’s No. 9 Honda for most of this season after last year’s departure of Target.

Meanwhile, CGR says its internal data shows that the #LetKyleRace campaign that started organically on social media last week proved to earn considerable metrics. Its data shows that the campaign, which centered around team Owner Chip Ganassi allowing Kyle Larson to race in a prominent sprint car race the night before last Sunday’s Monster Energy NASCAR Cup Series race, had a reach of nearly 12 million people on Twitter and garnered more than 600,000 impressions on Facebook. The video the team put out showing Ganassi revealing that he was going to allow Larson to race in the sprint car race earned more 300,000 total views across Instagram, Twitter and Facebook.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2017/08/18/Ganassi.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2017/08/18/Ganassi.aspx

CLOSE