Menu
Morning Buzz

Russell Westbrook's MVP Prompts Musical Ad From Jordan Brand

Thunder G Russell Westbrook won MVP at last night's NBA Awards, and just after his acceptance speech, a "jingle ran on televisions across the country" featuring a cartoon version of him. The Jordan Brand spot, titled "Why Not 0?" was a "School House Rock style ad for calculating up" Westbrook's "dominating MVP season." The spot "immediately swept over social media" (NEWSOK.com, 6/27). 

The Jordan Brand Instagram account last night made a post before the MVP award had been officially announced, which congratulated Westbrook as if he had "already been crowned" (NEWSOK.com, 6/26).

Unknown to unstoppable. #WhyNot

A post shared by Jordan (@jumpman23) on

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2017/06/27/Westbrook.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2017/06/27/Westbrook.aspx

CLOSE