Dallas Cowboys: Is Jerry Jones the greatest owner in NFL history?
By Ray Valverde
The Dallas Cowboys have been a staple of mediocrity for the past 20 years but Jerry Jones’ legacy is much more than wins and losses on the football field.
Dallas Cowboys owner Jerral “Jerry” Jones Sr. purchased the team on February 25th, 1989 for $140 million. Immediately following, Jones fired two-time Super Bowl winning coach Tom Landry. And long time general manager Tex Schramm was let go as well.
After receiving much criticism for firing icons of the Cowboys organization, Jones was able to rebuild America’s Team. Within seven years of purchasing the team, the Cowboys won three Super Bowls.
His legacy reaches farther than the grid iron. Jones is said to have had a major role in negotiations with FOX to be the NFC’s primary broadcaster. A move that forever changed television revenues and is a key reason the NFL is the world’s richest sport.
If you noticed the Bud Light commercials that show you can get your team’s can, but the Cowboys are missing? The organzation has their own agreement with Miller Lite, the “official” beer of The Dallas Cowboys. Before most sponsors were through the league, Jones helped team profit millions more through this.
If you’re still interested in the team Bud Light cans, I heard the Philadelphia Eagles can won’t leave any “rings” on your table.
Jones has recently helped with the Rams and Chargers move to Los Angeles. The Raiders would also be stuck in Oakland instead of Las Vegas without Jerry’s voice and power at owner meetings.
In all, Jones has helped you, the fan, become and even bigger fan. Helping make Sunday televisions all over America tune into FOX or CBS. The NFL is easily accessible, with networks dishing out millions just for the chance broadcast an NFL game.
Jones has helped owners and teams become more profitable. With franchises easily becoming some of the richest in the world. The Cowboys currently sit on top of Forbes list as the most valuable sports team in the world.
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Say what you must about the man. But the owner, president and general manger of the Dallas Cowboys has forever changed the NFL. Jerry Jones will be inducted in the NFL Hall of Fame in a couple of months and his gold jacket is more than deserved.