Orion International Consulting Group Inc. will formally change its name to Orion Talent. The name change reflects the company’s broadened service offerings — recruitment process outsourcing, targeted recruitment support services and project-based solutions.

The Orion Talent brand will be implemented across the company's online presence and social media campaigns throughout the year.

Orion International launched in 1991 as a staffing firm specializing in the placement of former military personnel. Although military recruiting remains its core and an integral part of its growth strategy, the company now provides a range of talent solutions for industries including manufacturing, distribution, medical, energy, aerospace, engineering, semiconductor and technology.

In January 2016, Orion International acquired Novotus — now Orion Novotus, an Orion Talent company — a recruitment process outsourcing and recruiting services provider.

“Our name change formalizes a strategic shift that has been in motion since our acquisition of Novotus in 2016 and more accurately reflects what we do today: help job seekers and businesses of all sizes meet the changing complexities and realities of today’s employment and talent market,” said CEO Mike Starich.

Orion Talent, headquartered in Cary, N.C., has offices nationwide and 200-plus recruiting professionals.