You've Turned 30 — Upgrade Your Shopping Game With These Brands
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If the teenage years are all about fun and the 20s are meant for figuring out life, your 30s are the decade when you can finally settle back a little bit and enjoy a quick moment of "I've got this." Along with the personal life milestones that you're likely hitting, take some time to make sure your wardrobe reflects the new stage you've stepped into. What that means, broadly, is experimenting with contemporary brands and smaller boutiques that offer more unique finds than what's mass-produced at your favorite fast-fashion fix. The price tag is a little bigger, but rest assured that there's better quality and craftsmanship associated with what you're buying.
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Garmentory
Regardless of where you're located, Garmentory brings the world's best boutiques a mouse click away. Discover new labels and small boutiques you'd feel lucky to stumble into on vacation. Bonus for thrifty shoppers: a make-an-offer option lets you score incredible deals.
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Massimo Dutti
Zara devotees can up their game in a safe space. Massimo Dutti is owned by the same parent company and has a slightly more refined feel. Cutting the tether to the high street shop might be impossible, but consider buying your trend-influenced pieces there and coming here for the classics you'll wear for a long time.
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MM.LaFleur
The work wardrobe isn't an afterthought for MM.LaFleur — it is the thought. With an aim to make polished, timeless pieces for women to wear into the office and design cred that's not too shabby (the head designer logged time in Zac Posen's atelier), it's a label all chic 30-somethings need to check out.
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Zady
By age 30, you've likely had a moment realizing something feels essentially wrong about throwing a dress out after a couple of wearings, no matter how cheap it was. Shopping an impeccably curated, eco-friendly site like Zady is the easiest way to put it to bed.
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Trademark
To get clothing that feels right for your current situation, look no further than other young, modern professional women. Trademark was created by Tory Burch's stepdaughters and is dedicated to keeping classic American fashion on offer.
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The Design Republik
If practicality is a cornerstone of adulthood for you, look no further than The Design Republik. The Australian-based company releases a full outfit once a month to take the legwork out of styling. Everything is built on classic basics, with the ultimate goal being a perfectly rounded-out wardrobe.
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Aritzia
A Canadian import, the treasure trove that is Aritzia is worth adding to your shopping list. While a range of brands are stocked, the in-house labels are especially spot-on, providing the minimalistic pieces you always want but sometimes struggle to find.
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Everlane
Chic essentials with a direct-to-consumer model are what make Everlane a favorite among fashion girls. It doesn't skimp on quality, offering a range of wardrobe basics like a proper button-down, cashmere sweaters, and polished flats that you can outfit religiously without worrying about wear and tear.