8 Expert-Picked Purple Shampoos That Will Keep Your Blonde Hair Blonde
Your ass is brass without them.
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.
Nothing induces mad panic quite like the moment when, a week out from a fresh dye job, your realize your blonde hair is deteriorating into a dull, yellowy mess. The importance of finding ~your~ purple shampoo is as key as finding a colorist who can handle a three-hour spiel on your Vanderpump Rules conspiracy theories. So we tapped a few experts to list their favorites.
"People tend to over use purple shampoos, which can make blondes flat and one-dimensional," says Redken Color Ambassador Ryan Pearl (the blonde-whisperer behind Hailey Baldwin's hair). He suggests washing with purple once a week, and following up with a deep conditioner (purple shampoos are drying). Another tip from the blonde guru? "I always tell my clients to get a water softener for their shower, especially in NYC. There can be a big mineral and rust build up in the hair, which can leave blondes looking brassy and flat."
We picked the brains of Pearl; fellow celebrity colorists Cassondra Kaeding, Kadi Lee , and Bryce Scarlett; as well as Jim Markham, the CEO & Founder of ColorProof Color Care Authority; and our resident ELLE.com purple shampoo expert Julie Kosin, to find the best purple shampoos on the market. Your ass is brass without them.
Watch Next
We Tested Function of Beauty Pro’s Custom Haircare
How to Make Your Hair Grow Faster
The 10 Best Hair Dryers for Frizzy Hair
Revlon's Viral Hot Air Brush Is 50% off on Amazon