Are You Content Strategy Material?
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Content strategists come from a variety of backgrounds and talents, and have developed the skill set that it takes to succeed in the field we now call content strategy. It’s not a matter of knowing which tools to use – after all, the music is not in the violin, but the musician. If you want to work as a content strategist, which of your existing skills can you leverage, and what skills do you need to gain? What area of content strategy do you want to work in, and how do you move into that area? This slide deck was part of a webinar series sponsored by MindTouch. MindTouch creates software that can help you build social communities around your product and user assistance documentation. For more information on how MindTouch can help you deliver exceptional and engaging product help experiences, contact MindTouch at info@mindtouch.com or visit them on the web at www.mindtouch.com. You can learn more about content strategy by visiting Rahel Bailie's blog: www.intentionaldesign.ca. To contact Scott Abel: scottabel@mac.com. Or, check out his blog: www.thecontentwrangler.com.
![and now for a few questions from the audience
[submit yours using the chat window]
hereʼs a few we received from attendees in advance](https://image.slidesharecdn.com/rahelbailiewebinar-110416144845-phpapp02/85/Are-You-Content-Strategy-Material-26-320.jpg)
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Are You Content Strategy Material?
- 1. hashtag #mindtouch April 15, 2011 You Content Strategy Material? April 15, 2011 • • 1:00pm EST / /10:00am PST Are 1:00pm EST 10:00am PST Scott Abel interviews Rahel Anne Bailie April 15, 2011 | 1:00pm EST/10:00am PDT Audio: +1 (213) 286-1201 Access code: 406-314-697 Webinar ID: 690-350-122 System Requirements ~PC: Windows® 7, Vista, XP or 2003 Server | Macintosh: Mac OS® X 10.4.11 (Tiger®) or newer
- 2. About Scott Abel aka The Content Wrangler content strategist | publishing expert | magazine columnist social networking choreographer | blogger | mashup artist scottabel@mac.com | 317.409.0839 | thecontentwrangler.com | twitter: @scottabel
- 3. the best support sites are powered by mindtouch request a demonstration today info@mindtouch.com | www.mindtouch.com
- 4. schedule | submitting questions | accessing the recording technological challenges | twitter hash tag | book give-away housekeeping: a few things you need to know
- 5. help us understand a little about you and the organization for which you work three polling questions should do the trick
- 6. our next webinar Are you content strategy material? Scott Abel interviews content strategy guru, Rahel Bailie April 15, 2011 • • 1:00pm EST / /10:00am PSTadvocate content strategy guru | user experience April 15, 2011 1:00pm EST 10:00am PST content architect | thought leader | self-identified geek contact: rabailie@intentionaldesign.ca
- 7. tell us a little about intentional design ... what is it? what do you do there? a little about Rahel and her content strategy firm
- 8. a content strategy is not editing copywriting social media structured content project management designing cool websites content management system to understand what a content strategy is it helps to understand what it isnʼt why are these things often mistaken for strategy?
- 9. what is strategy? what does strategic planning mean? a few definitions is a good place to start * but examples are good, too
- 10. an adaptation or complex of adaptations (as of behavior, metabolism, or structure) that serves or appears to serve a function in achieving evolutionary success - merriam-webster dictionary an alternative chosen to make happen a desired future, such as achievement of a goal or solution to a problem - businessdictionary.com content is a business asset worthy of being managed efficiently and effectively (i.e. strategically) strategy is often lost upon those who think only about their end deliverables
- 11. how about an example? the process of defining strategy, or direction, and making decisions on allocating resources to pursue it strategic planning involves deciding what to do with capital and people
- 12. a repeatable process * optimized for success * systematic the chosen alternative to make happen a desired future, such as an achievement of a goal or solution to a problem what is a methodology? why do we need one?
- 13. evidence-based roi-driven metrics, reporting analysis, planning content strategists are the management consultants of the content world content strategy = thinking like a consultant } having a methodology
- 14. what does a formal methodology for a content strategy look like? understanding the process
- 15. Get solid grasp Understand Do a gap Create a plan of current goals for analysis to fill the gap state future state Content inventory Content brief Content review Content matrix Content audit Competitive analysis Technology review Style guide User research Requirements matrix Localization review Accessibility guidelines Personas, scenarios Governance assessment Metadata review Writing templates Wireframes Editorial calendar Personalization requirements Process models Delivery design Standards guidelines Content migration plan the process is the same regardless of the type of challenge you are trying to solve the basis of all consulting
- 16. Analyze Requirements Personas, scenarios Governance Budget Publish Aggregate Collect Acquire Transform Author/Edit Present Version/Localize Syndicate Metadata Revise/Sunset Manage Modeling/Typing Configure/Components Structure /Standards Repository all content has a lifecycle your content strategy should support it the content lifecycle
- 17. marketing, PR, library sciences, technical communication, information architecture, development, localization where do content strategists come from?
- 18. content strategists who comes from different focus areas think about content from different vantage points there arenʼt any schools or certificate programs * learn as you go
- 19. are you content strategy material? letʼs find out! take this six question self-assessment
- 20. 1 am I already doing content strategy work? question one
- 21. our next webinar April 15, 2011 • • 1:00pm EST / /10:00am PST April 15, 2011 I 1:00pm EST 10:00am PST can separate what is strategic from what is implementation? question two
- 22. will decision-makers recognize it? question three
- 23. can I articulate my value proposition? question four
- 24. am I prepared to leave my comfort zone? question five
- 25. can I think like a strategist / consultant? question six
- 26. and now for a few questions from the audience [submit yours using the chat window] hereʼs a few we received from attendees in advance
- 27. where can I get a content strategy degree? - Bryan F in Fort Lauderdale, FL are there university programs or certificate courses available?
- 28. what resources can you recommend to someone who is just getting started? - Shaunda G - Denver, CO books * adjacent professions * workshops * blogs * social networks * meetups
- 30. our next webinar Are you content strategy material? Scott Abel interviews content strategy guru, Rahel Bailie April 15, 2011 • • 1:00pm EST / /10:00am PSTadvocate content strategy guru | user experience April 15, 2011 1:00pm EST 10:00am PST content architect | thought leader | self-identified geek contact: rabailie@intentionaldesign.ca
- 31. the best support sites are powered by mindtouch request a demonstration today info@mindtouch.com | www.mindtouch.com
- 32. our next webinar Are you content strategy material? Scott Abel interviews content strategy guru, Rahel Bailie April 15, 2011 Correctness in/ Global Web Content April Cultural • • 1:00pm EST /10:00am PST 15, 2011 1:00pm EST 10:00am PST Scott Abel interviews Maxwell Hoffmann April 29, 2011 * 1pm EDT / 10am PDT