Aspall launches new premium cider

By Nikkie Sutton

- Last updated on GMT

New: Aspall has announced its latest product
New: Aspall has announced its latest product

Related tags Cider Alcoholic beverage

Aspall has announced the launch of a premium, mid-strength cider named ‘Aspall Cyder’.

The 4.5% ABV drink has been launched in a bid to satisfy operators’ and consumers’ growing demand for a mid-strength, draught cider without compromising taste or quality.

What’s are the next beer and cider trends for the on-trade? Find out by booking your tickets to The Morning Advertiser’s ​Future Trends: Beer and Cider event, held in London this 26 June.  

CLICK HERE ​to see the full agenda

Like Aspall Suffolk Draught Cyder, which has a 5.5% ABV, the new cider is made by blending culinary and bittersweet apple varieties.

Available in kegs from next month (April), packaged will follow on 1 May when it is rolled out in Waitrose as the company’s first canned cider.

Crisp and fruity

Aspall Cyder chief executive Des Smith said the new brand answered calls for a mid-strength cider with Aspall’s “hallmark crisp and fruity taste”.

He added: “Made with the same obsessive attention to detail as all the ciders in our range, Aspall Cyder reflects our proud cider-making heritage while responding to current demands from a wider market.

“We are confident Aspall Cyder will prove a massive hit in both the on- and off-trade, especially as the warmer days arrive.”

Joint venture with Hobo Beer & Co

In March last year, the Suffolk-based cider company acquired a “substantial” share in Hobo Beer & Co​ after it launched East Coast Cyder in cans across the on-trade.

Hobo Beer & Co co-founder Stuart Eskins lauded the joint venture with Aspall.

He said: “Their knowledge of all things apple has enabled us to create, what we believe to be, the perfect cider for all drinking occasions.”

Related topics Cider

Related news

Show more

Spotlight

Follow us

Pub Trade Guides

View more

The MA Lock In Podcast

Join us for a Lock In